SEO has been very useful and famous in internet marketing. There are many techniques that make boosting your site a success through different SEO strategies. But despite the success of SEO, there are some black practitioners who tend to see the field of search engine optimization as war, and the search engines are doing anything to beat the competition whether it is fair or foul. Those white hatters market with the other search engines as associates or partners who can help them drive links and business to their client’s sites.

Cloaking happens when a website or a web page displays different content for a certain search engine spider in opposition to a human user. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a search engine. You will notice a cloaked page is filled with keywords and phrases that the site wants to make them rank high.

This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines.

Cloaking has several good reasons which include increasing advertising and promotion. If you are trying to control your rankings in the different search engines, it might result to penalize your site or it might be banned.

Spamming or the keyword stuffing is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most SEO companies are trying to do to increase page rank.

You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, Google might place a filter to lessen the ranking or much worse, ban the site. Keyword density can be quite tricky but following the general rule, 3% t0 12 % is the percentage to which a site can use the targeted keywords.

You will notice there are some hidden texts in SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines. If this happens it is considered hidden. Before, people used small fonts to hide the text or they would even use the same color for the background.

This makes them able to put some links which are unseen, but has long been noticed by the search engines that is why they have come up with another strategy this time. Spammers are using the cascading style sheets in order to hide the text. Some are also using tags which are set to hide the text on the page. These strategies are considered hidden if they are left unseen but search engines have their own technique of spotting invisible links so better not do it at all.

The doorway pages are those that exclusively exist to rank well in the different search engines. You may notice some of the pages being ugly and some contain paragraphs which do not have any relation to the topic. Most of the time these doorway pages are not part of the regular navigation of the site which are called orphaned pages.

A black hat SEO can use very good software to filter or generate the doorway pages. This happens when they plug a few keywords and search the page.

You may notice some sites linking to other sites which are have no relation at all. Some sites just link to other sites which is part of their strategy. Now, you will find this truly spamming.

If you are going to put up your own website, make sure that you will avoid these things and keep SEO marketing fair and do not think of competition. Think of how you can increase your site ranking fairly.

What Is Organic SEO?

Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.

Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is “ranked” according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO

The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

The Benefits Of SEO

SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.

To Cost Effectiveness And To Life

The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.

$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.

Targeted Leads

Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.

So Remember…

SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.